We find people who fit your unique program criteria
with targeted campaigns and measurable results
Search Engine Marketing (SEM) is the science of meeting people as they search online for your organization or for keywords related to your mission. Search Engine Marketing will embed your ad into the users search results creating visibility for your organization.
Our specialty is search marketing to increase visibility of affordable housing programs. We meet consumers in their Google and Bing search results at the moment they are searching for affordable housing solutions.
We are a trusted partner for Google and Microsoft’s social enterprise programs which provide free advertising for nonprofits. This allows us to acquire grants to pay for advertising on behalf of affordable housing builders and nonprofit housing counselors.
The Google Ad Grant offers free search engine marketing up to $10,000 a month to nonprofits. Microsoft Bing offers a similar advertising grant for $1500 each month.
Owners Media will take care of all setup, optimizing, and ongoing requirements for you.
To qualify for the Google Ad Grant, your organization generally needs to meet these key criteria:
Nonprofit Status: You must be a registered nonprofit or charity for example, a 501(c)(3).
Valid Website: Your organization must have a fully functioning website with high quality content that clearly explains your mission and services.
Ad Grant Policies Compliance: You need to adhere to Google’s Ad Grant policies, including maintaining active ad campaigns with a minimum 5% click-through rate.
Active Use: Your organization should demonstrate that it’s actively serving its community and clearly using the the ad grant to carry out its mission.
Ongoing requirements include: Advertisers must maintain high keyword quality score, have organized campaigns into ad groups, and maintain at least 5% click through rate (CTR).
