With the Google Ad Grant, Enterprise Community Partners (ECP) launched search marketing campaigns to find candidates for its affordable housing units. However, they also wanted to connect with potential projects they could fund and find partners to advocate for affordable housing policies. It was clear the audience searching for affordable housing units is quite different from those […]

Mercy Housing properties are among the most established developers of low to very low income properties. The homes are often capped at 50% of Area Median Income (AMI) or less. With the Google Ad Grant, Mercy Housing is able to reach qualified individuals and families who live or work near their development projects. By focusing […]

With their Google Ad Grant, Nevada HAND uses search marketing to connect low-income seniors and working families with affordable housing across Southern Nevada. They focus on keywords like affordable housing Las Vegas, senior apartments Nevada, and family housing Clark County. Those ads guide people to application portals, on-site service offerings, and community engagement programs tailored to resident […]

With the Google Ad Grant, New Story uses search marketing to reach donors and supporters interested in solving global homelessness through innovative housing solutions. New Story targets keywords like affordable homes in Latin America, how to help homeless families, and nonprofits building homes globally. Their ads lead to clear donation calls to action, updates on construction progress, […]

With the Google Ad Grant, National CORE connects with individuals and families searching for affordable housing in California, Texas, Florida, and Arkansas. They are known for developing senior housing and working with faith based groups to build affordable housing. These partnerships create homes for their congregation that also generate revenue to fund their missions. They target keywords […]

With their Google Ad Grant, Cambridge Credit Counseling uses search marketing to reach individuals in need of debt relief, credit improvement, and financial education as a pathway to homeownership. By focusing on keywords like credit counseling for home buying, how to improve credit score, and debt management nonprofit, their ads guide users to free consultations and financial […]

How would you reach folks in Mississippi who are ready for home ownership if it were not for a lingering credit issue? That’s where Renaissance Community Loan Fund (RCLF) saw an opportunity to bridge this gap to home ownership for residents of Mississippi. With search marketing and the Google Ad Grant they connected with residents who fit […]

Consumer Debt Counselors (CDC) is a trusted advocate for aspiring home owners who need a pit stop at credit repair or housing counseling prior to homeownership. With their Google Ad Grant, they focusing on keywords like credit counseling for homebuyers, nonprofit credit repair help, and housing counseling services Florida. They’ve been doing this for a long time […]

Through the Google Ad Grant, Money Management International uses targeted search advertising to help individuals and families overcome debt and prepare for homeownership through trusted financial counseling and education. By focusing on keywords like debt management nonprofit, first-time homebuyer credit counseling, and how to qualify for a mortgage, their ads guide users to certified counselors, educational tools, […]

Founded in 1974, Credit.org is a HUD-approved counseling agency dedicated to promoting financial literacy, improving credit, and preparing individuals for sustainable homeownership. With total revenue of $2.02 million in FY 2023 nearly all coming from program service fees, Credit.org demonstrates their focus on mission-driven activities. They use the Google Ad Grant to connect with people searching for […]