Consumer Debt Counselors (CDC) is a trusted advocate for aspiring home owners who need a pit stop at credit repair or housing counseling prior to homeownership.

With their Google Ad Grant, they focusing on keywords like credit counseling for homebuyers, nonprofit credit repair help, and housing counseling services Florida. They’ve been doing this for a long time and have seen many times over the most frequently asked questions. They put that experience into the user journey. Their ads lead to time tested advice, HUD-approved counseling sessions, and action plans that have proven to improve financial health.

Their “debt management planning” competes against highly competitive for-profit companies. However, being nonprofit in this space can be an advantage for establishing trust with consumers. They make their nonprofit mission clear in the messaging and this helps to stand out in the users search results.

In FY 2023, Consumer Debt Counselors served hundreds of households through personalized financial coaching, foreclosure prevention support, and first-time homebuyer education — with many clients successfully improving their credit scores and qualifying for mortgage loans.

Founded in 1998 and based in Florida, Consumer Debt Counselors is a HUD-approved nonprofit organization dedicated to helping consumers overcome financial challenges. Their mission is to educate, counsel, and empower people on the path to financial recovery and homeownership.

Want to do it like Consumer Debt Counselors? Work with Owners Media to get started with your Google Ad Grant

Below is a preview of their actual ads with sample keywords which have helped to drive much of the traffic to their properties.