Founded in 1974, Credit.org is a HUD-approved counseling agency dedicated to promoting financial literacy, improving credit, and preparing individuals for sustainable homeownership.

With total revenue of $2.02 million in FY 2023 nearly all coming from program service fees, Credit.org demonstrates their focus on mission-driven activities.

They use the Google Ad Grant to connect with people searching for help with credit, budgeting, and homeownership. By targeting high-intent keywords like “first-time homebuyer help” and “credit repair for mortgage,” they reach individuals at the exact moment they’re seeking support. Each ad leads to a tailored landing page that guides users to take action like enrolling in a HUD-approved course or connecting with a counselor. This strategy turns $10,000 per month in free ad spend into thousands of new clients annually, helping many move from financial uncertainty to homeownership through education, coaching, and real, personalized support.