Mercy Housing properties are among the most established developers of low to very low income properties. The homes are often capped at 50% of Area Median Income (AMI) or less. With the Google Ad Grant, Mercy Housing is able to reach qualified individuals and families who live or work near their development projects.

By focusing on keywords like affordable housing near me, low-income senior apartments, and supportive housing options, their ads connect people to communities within reach across 21 states.

In FY 2023, Mercy Housing reported over $389 million in total revenue, with much of that coming from housing development, affordable rental operations, and providing additional services to residents.

Founded in 1981, Mercy Housing has grown to be one of the largest nonprofit affordable housing developers and operators in the United States.

Want to do it like Mercy Housing? Work with Owners Media to get started with your Google Ad Grant

Below is a preview of their actual ads with sample keywords which have helped to drive much of the traffic to their properties.