Through the Google Ad Grant, Money Management International uses targeted search advertising to help individuals and families overcome debt and prepare for homeownership through trusted financial counseling and education.

By focusing on keywords like debt management nonprofit, first-time homebuyer credit counseling, and how to qualify for a mortgage, their ads guide users to certified counselors, educational tools, and personalized action plans to build financial stability.

Each campaign leads to ready landing pages that encourage key actions whether it’s enrolling in a HUD-approved homebuyer course, scheduling a counseling session, or downloading financial tools. A digital-first approach turns their free advertising into a consistent stream of new clients.

In FY 2023, Money Management International served thousands of households nationwide, offering services ranging from credit report reviews and debt management plans to homebuyer education and foreclosure prevention. Their programs help consumers reduce debt, improve credit, and achieve long-term housing goals.

Founded in 1958, Money Management International is one of the largest nonprofit credit counseling agencies in the U.S., with a national reach and deep experience guiding clients toward financial wellness.

Want to do it like Money Management International? Work with Owners Media to get started with your Google Ad Grant

Below is a preview of their actual ads with sample keywords which have helped to drive much of the traffic to their properties.