With the Google Ad Grant, New Story uses search marketing to reach donors and supporters interested in solving global homelessness through innovative housing solutions.

New Story targets keywords like affordable homes in Latin America, how to help homeless families, and nonprofits building homes globally. Their ads lead to clear donation calls to action, updates on construction progress, and stories from families receiving new homes.

In recent years, New Story has raised millions through online channels to fund housing developments in countries including Mexico, El Salvador, and Haiti. Their work is rooted in transparency, with a 100% donation model that ensures every contributed dollar goes directly to building homes.

Founded in 2014, New Story has gained national recognition for combining philanthropy, technology, and housing innovation that includes building the world’s first 3D printed community with secure shelter for families in need around the world.

Want to do it like New Story? Work with Owners Media to get started with your Google Ad Grant

Below is a preview of their actual ads with sample keywords which have helped to drive much of the traffic to their properties.